The brand mark takes the form of a switch, a literal nod to "logging off", with its toggle decorated by the rings of a tree, a symbol of nature and time slowing down. It becomes a central element of the identity, standing as the literal switch to switching off and stepping into nature.
Inspired by nature's natural forms, we created a custom typeface that brings an organic, hand-shaped quality to the "Logged Off" wordmark. Set against a rich, earthy olive tone, the rounded, slightly irregular letterforms echo the calm, grounded feeling the brand wants visitors to take away.
