Every great brand needs a character, and Icy Guy’s is a penguin. A cold-weather creature, a long way from home. He’s confident, a little cheeky and full of personality, the kind of mascot that makes ice feel like something worth getting excited about.
Every letter in the Icy Guy word mark is a block of ice, carved by the penguin himself. Each letter starts life as an ice cube, and the cuts that make it readable come from his flippers and the way he holds a cube.
